What Is A Copywriter?
A copywriter is someone who is paid to write “copy” – words designed to prompt action.
Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing.
Copywriting can take a wide variety of forms:
Advertising
Websites
Emails
Blog posts
Landing pages
Brochures
Presentations
Video scripts
Headlines
Product descriptions
Lead magnets
White papers
Etc, etc, etc
What makes it “copy” is that it’s intended to drive an action.
Sometimes, you want to drive an action immediately. This type of copywriting is referred to as “direct response copywriting”.
Examples of direct response copywriting include:
A Twitter ad designed to get an ad click
A billboard designed to make you turn at the next exit and visit the establishment
A landing page designed to get an email signup
An email designed to get a message in “reply”
A product description designed to drive an “Add to Cart” click
Sometimes, immediate action isn’t the goal. The reader might not be in the position to take immediate action when they see your copy, or having them take immediate action might not be the priority. This type of copy doesn’t have a snappy name, but the concept of marketing now for results down the road is essentially branding.
Examples of branding-focused copywriting include:
A magazine ad designed to expose readers to the brand
A blog post designed to educate and connect with the reader
A white paper designed to establish the brand’s authority
These types of copywriting want an action at some point:
The magazine ad wants the reader to think about the brand and buy down the road.
The blog post wants the reader to recommend the blog to others, signup, or buy at some point.
The white paper wants the reader to purchase from the brand or refer a purchase down the road.
The difference is that this type of copywriting isn’t designed to drive an immediate action, and that’s important, because attempting to drive an immediate action is counterproductive in many marketing scenarios.
Imagine if every blog post you read tried to get you to buy something immediately. Imagine if every blog post was so focused on getting your email signup that it cut off the article’s key conclusion and made you signup to read it.
Both branding scenarios and direct response scenarios make up an important part of the marketing process.
The 3 Types of Copywriting Jobs
If you want to tap into all that copywriting demand, there are three main ways to do it:
Work as a staff copywriter at an agency
Work as a copywriter for an in-house marketing team
Become a freelance copywriter
If you want a deep look into how much each of these roles can earn, check out my guide to copywriter salaries.
Here’s the TLDR:
Agency copywriters start at an average of $47k and work up to an average of $88k.
In-house copywriters start at an average $48k and work up to an average of $84k.
Freelance copywriters are all over the place, but more than 20% are doing $100k+.
Landing an entry-level copywriting job is just a matter of drafting a good resume and acing your interview… you know… typical job stuff.
And if you live in a larger city or just get lucky with a copywriting job opening up near you, I would definitely recommend going for it and trying to spend around 2-3 years there. In an entry level position, you are essentially getting paid to be trained. Click here to find local and remote copywriting jobs.
That said, this article isn’t about “how to become a copywriter and make $80k after 10 years”.
I promised you six figures, and if you want to hit that $100k mark in the next calendar year, there is only one viable option for you as a copywriter…
How To Become A Freelance Copywriter
If you want to really make bank in the next 12 months, freelancing is the only viable option.
And frankly, that’s a good thing.
People like to think that employment is more stable, but that’s not really true.
You don’t control your salary.
You don’t control your job security.
You don’t control your process.
You don’t control your time.
You don’t control who your boss is or how they manage you.
Becoming a freelance copywriter means you take control over and responsibility for all of these things simultaneously.
It’s not easy, especially at first, but if you persist, you will find yourself with absolute control over your career and finances to a degree you never previously believed possible.
Suitable For
People who have the passion for writing.
Skills Required
Ability to write a sales copy in order to maximize product sales.
Time Required For Starting Copywriting
You will have to learn the concepts and psychology behind successful copywriting which might take time according to your learning speed.
How To Monetize
1. Good copywriters are paid a handsome amount of money for writing a single copy. In the beginning, you might not earn much, but once you will become an expert then no one can stop you from earning hundreds and thousands of dollars just by writing few hundred copies.
2. You can start by creating a sales copy for the product you are promoting. See the results and try to improve as much as possible.
3. You can also earn money by freelancing your copywriting skills. Just register on the following websites as a copywriter:
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